Creative for Community LAUNCH 01:
Black Healing Fund

CREATIVE DIRECTION BY ZACH PHAN

2020 is a year of change that has shaken the world in all aspects of life. In this photograph, Racky layers the autobiography of Malcom X that she had from her library above model Annaïse to reinforce and remind the history and legacy of today’s new wave social justice. 

Direction + Photography by yours truly 
Fashion by  Racky Sow, Makeup by Karine Poirier

special thanks Sol Atelier Montréal

Although, this is a revelation for many, empowering the black community has been a long overdue diligence for the world. Creative for Community is a space where many creatives from all walks of life articulate their craft to create a body of work in the purpose to sell where profits will be donated to a cause that empowers people from underprivileged communities (especially queer, trans, non-binary, disabled and low-income Black, Brown and Asian people).

For LAUNCH 01, we are proud to drop the Annaïse Tote Bag with all profits will be donated to the Black Healing Fund, an inspiring volunteer-run initiative that exist to provide Black Folks in the Tio’tia:ke/Montréal area with discretionary funding and resources that contribute to mental health and wellness.

The Annaïse Tote Bag is accompanied with a powerful declaration of womxn written by Maycie St-Louis. Design Creative Direction by Christian Boakye-Agyeman Art Direction by Kyera Mapp Printed by Losso Silva Assistant Campaign Photography by Edson Niebla Rodriguez Gil Campaign Art Direction by Whitney Norceide 

special thanks Credobags. Force of Nature Pictures, Gradie Ekamba and Queenie Bui.

The Annaïse Tote Bag is crafted with a 10z organic & sustainable canvas cotton made in Canada. Orders can be via @zachphan at $55 free shipping in Montréal from today in time for the holidays. We thank you for your blessing and support for our creative initiative.


With all the greatness and love in the world,


Creative for Community 01

– JANUARY UPDATE

We are grateful to announce that we have donated $703 so far!

Using Format